Sick of spending thousands on marketing that just does not deliver the customers?

Think Social Media is a passing fad?

Facebook just bought Gowalla!

I just learned that one of the heavy hitters in Social Media a little known company called Facebook just bought http://gowalla.com/, which is one of the largest Proximity, based Social Media networks. It looks like Google must now buy the other Four Square. The games will then begin for online dominance of Social Media on your mobile device.

Mobile is the future of the Internet!

Mobile Devices are taking over the Internet and if your dealership is not already playing in this pond you should consider looking into it. There are a number of great companies that now make affordable iPhone applications for the iPhone Android, Blackberry and HTML 5 version for your tablets as well. Now that Flash is dead on mobile phones HTML 5 will take over this market.

Looking for an affordable application for your business?

Check out this company: http://www.comf5.com/

They have applications starting at $600 Nice:)

If you have questions, comments of feedback or you need more business at your dealership, we can help.

Call about our FREE HEALTH CHECK Today 1 877 452 2753

Ian Nethercott

Performance Coach

Proactive Dealer Solutions

http://www.bdcexperts.com

inethercott@bdcexperts.com

Before you make a decision on True Car you need to read these articles:

http://jeremyalicandri.com/2011/12/06/why-former-truecar-dealers-are-considering-a-class-action-suit-over-the-alleged-misuse-of-their-dms-data/

http://www.dealerrefresh.com/colorado-department-of-revenue-cities-truecar-advertising-violations/

As with anything new in the market companies make mistakes, and True Car is one of many. Car Cost Canada also made some errors a few years ago by charging customers for the Cost of a vehicle and then selling their contact information to dealerships without letting the customers know. In addition they tried to get the dealership to rebate the fees they charged customers back when they purchased a car from the dealer as well. Of course they also made money selling the non-receptive lead to the dealership.
The Key thing to remember is you will sell cars and make less on some transaction and more on others we all know this of course. Finding ways to sell more cars is great, but just make sure you know who you are partnering up with on the way.

Happy Holidays from the team at Proactive Dealer Solutions and make 2012 a truly GREAT year.

If you have questions, comments or feedback, call 1 877 452 2753 anytime.

Ian Nethercott
Performance Coach
Proactive Dealer Solutions
The “BDC” Experts
http://www.thebdcexperts.net

Proactive Dealer Solutions has worked with thousands of dealers all over North America for over 20 years now. We get asked all the time what is the secret to your success with automotive dealers? The answer is simple we bring processes that work, and dedicated staff that works with dealers to create, rehabilitate, or expand a team of experts who work with management to grow automotive dealerships all over North America.

The bigger question is why have dealers waited so long to realize that Sales staff, Internet sales teams and Service teams teams are not the best people to generate business and communicate with customers all the time. The answer is surprisingly simple, car dealers and management believe that the staff they have get the job done right. The truth of the matter is, specialists working with the best processes in the industry and consistently doing the right thing all the time get it done. Your team of Sales, service and Internet professionals don’t have the time, training or expertise in most cases to get it done.

What happens now it most dealerships today is your staff does the best they can with limited training limited expertise and poor time management skills. From a customer perspective this just does not make sense. If you call a high-end hotel, or go into your local McDonald’s, the process is always the same and both strive for customer excellence to drive their businesses.

A great Process will beat activity every time! Dealerships who adopt a better process and invest in a dedicated team to get it done will grow their dealership have happier customers and more business. The bigger question is can you afford in today’s tough automotive market for your competitors to adopt a process that creates a significant competitive advantage to grow their business and hope that your existing process can compete. In today’s market growth will come at the expense of your competitors anyway!

Are you ready to dominate your local market? In order to generate more business and have more happy customers you and you team will need to wake up to the new reality in the car business.

If you have questions, need answers, or would like a free road map for your automotive dealership, call our office at 1-877-452-2753 and will be happy to help!

Make 2012 or breakaway year at your automotive dealership or dealership group!

Ian Nethercott

Performance Coach

Proactive Dealer Solutions

1 877 452 2753

http://www.thebdcexperts.net